This publication features excerpts from an essay written by Italian architect Ettore Sottsass in the book Man transforms : an international exhibition on aspects of design for the opening of the Smithsonian Institution's, National Museum of Design, Cooper-Hewitt Museum, (1979). The essay is inspiring and encouraging, but it’s current form does not reach a wide audience. My purpose in taking this essay and revitalizing it into an illustrated book was to emphasize the playful creativeness the essay encourages and make the piece more distributable. While written in 1979, the words are still relevant and needed for today.